Social Media Diploma

Social media is now universally recognised as a pre-eminent marketing tool: one which offers huge potential to companies, business executives and management trainees who wish to master it as a professional discipline. That is what this course is designed to facilitate.

Created and taught by Ian McKendrick, a leading practitioner in the field, it is a comprehensive 15 module course in Social Media for Business. Modules include foundation and advanced training in the use of the major social media networks – LinkedIn, Twitter and FaceBook; an introduction to successful blogging techniques for business; expert guidance on formulating and implementing a social media marketing strategy; defining HR, IT security and communications policies and procedures; developing industry best practices that assure brand integrity and reputation management; writing for the web; social media SEO; and social media eCommerce

Foundation and advanced training classes in the use of social media networks are half-day modules. Classes on social media strategy building are full day modules designed for small businesses, small-to-medium enterprises and large organisations respectively. Selective module courses can be designed to suit the needs of individual students or participating firms.